Video Marketing for Real Estate Agents

If you want to attract a ton of clients and referrals as a real estate agent, video marketing is the ultimate tool for you. Video has the potential to grab anyone’s attention and get them connected to your message. It is one powerful tool real estate agents can use to emotionally connect with potential clients.

What is Video Marketing?

Video marketing is all about using videos to promote and tell people about your offer. Including videos in your home listing can help you generate more leads and stand out among your competitors.

According to the National Association of Realtors, 39% of home buyers during home search prefer to work with real estate agents who use video for listing. Another survey also reported that real estate listing with videos receives 403% more inquiries than listings without videos. So, if you want to penetrate the crowded market, you just need to start using videos in your listing.

Why Video Marketing is King for Real Estate Agents

It is no more news that most consumers first watch one or two videos about a product before visiting a store to make a purchase. Although, there are more than 101 reasons why video marketing is king and important for business, here are 3 top reasons why you should consider video marketing as a real estate agent;

1. Brand Building

As a real estate agent, you can use videos to position yourself as not just someone who sells properties but as a real estate consultant. When you use videos for your listing, viewers get to see your face and hear you talk. When they see your charismas, they get emotionally connected to you.

They will stop seeing you as a salesperson, and start seeing you as a consultant. And you know there is a difference between those two titles.

Including videos in your listing helps you build the KLT (Know, Like, Trust) factor. And when you can get people to know, like, and trust you, you have broken the barrier that will make them not do business with you.

2. It Helps You Sell Better

With powerful video content, selling becomes easy. You don’t have to talk too much as viewers are already seeing the properties and their questions are already answered in advance. Videos help you describe properties better by showing details you would have omitted if you were to write about the property.

3. Effective Lead Generator

Videos are a powerful tool for lead generation. Videos have the potential to get people’s attention and get them glued to your content until they are tired. With video marketing, you can run ads using your video as the content to drive your target audience to your website or landing page where they fill in their details to schedule a time to come see the property they want to buy.

Lastly, video is great for SEO if you have a website or blog. The benefits of using video marketing to sell properties as a real estate agent is worth the effort and investment.

Also Read: Top Professional Negotiation Skills You Need to Succeed in Business

Video Content Ideas for Real Estate Agents

Now that you know that video marketing is important for home listings, the one question on your mind would possibly be, ‘what kind of real estate video content should I be creating?’ Well, there are many kinds of real estate videos that you can be creating to increase sales for your business.

The beautiful thing is that you don’t need any technical equipment to get started with video marketing. All you need is a smartphone with a good camera and a video editor. That’s all you need.

So, here are some useful real estate video ideas that you can use for your video marketing;

1. Listing Videos

You should expect this of course. This is where you showcase properties for sale. Why spend time on the phone telling a buyer about a house when you can just show them a video that tells everything?

Listing videos provide an overview of the property for sale. This kind of video shouldn’t be long. It should be around 3 – 5 minutes. Each listing video should only focus on one property at a time. That way, all your listing videos will be organized and it will be easy for you to send specific traffic to a specific video.

Also, don’t forget to talk about the neighborhood. Buyers may want to know who their neighbors are and any site attraction close to where the property is located.

2. Testimonial Videos

This is the kind of video where you either interview your past buyers or ask them to do a review of the property they bought from you. Testimonial videos are done to help you win potential buyers.

When potential clients see that your past buyers are happy, they will be confident to do business with you.

3. Educational Videos

Remember, you are not just into the business of selling properties. You are a real estate consultant. These kinds of videos are majorly to educate buyers on anything related to real estate.

This can be how-to videos, a video where you answer questions that may be in the mind of your clients. This kind of video positions you as a person who cares about your clients and wants to help them avoid possible problems they may come across.

4. Questions and Answers Live Session

This is a ‘Ask Me Anything’ kind of video. This is where you go Live on any of the social media platforms with the intent to answer questions from your viewers. Before you Livestream, you first need to inform your readers that you will be going Live and they should prepare any questions that they may want to ask you when you come up Live.

You can use any of the social media platforms to go Live depending on where you are active and got lots of followers (Facebook or Instagram are great social media platforms for real estate agents to market their business). You can make it a routine to always do it once every week.

Also Read: How Social Media Visibility Can Improve Your Business

5. Entertaining Videos

Adding a good sense of humor isn’t a bad idea. You can make people laugh by uploading a funny video or any latest trendy meme to get people laughing. It is one way to ease tension and get people’s minds away from the stress of the day.

How does this help you as a real estate agent? It tells your readers or followers that you have a sense of humor. Nobody wants to associate with someone who doesn’t have time to laugh.

This can also be any entertaining video that you watch and love. An inspirational video is not also bad to share with your followers.

Conclusion

You should incorporate video marketing into your marketing plan for this year. It doesn’t matter whether you are working for an agency or you are the direct agent, you should not ignore this marketing strategy. In all, make sure you are consistent. Creating and editing videos can be boring and challenging. You can hire someone to help with that while you focus on the selling part.