Personal Branding Skills You Need To Succeed In Business

Your personal brand is what people know or think about you, it is your story. Now the question comes down to “what do you want people to know about you?”.

Personal branding is therefore how you promote yourself. It is the combination of your expertise and personality that you want the world to see. Your personal brand tells people your story, your character and your professional qualifications. It is what you are known for both online and offline.

If you can be able to control what people know about you online, you also should be able to control what you do offline for a perfect balance. You can’t be saying one thing online and doing a different thing offline.

If you want to be successful at what you do then you should have a good personal brand. This builds your credibility and trust for your client. You get to control what information about you is out there.

If you have a business brand, you also need a personal brand. People only transact business with people they trust and believe have the answers to their problems; your personal brand should bear that. Also know that your personal branding is your life long legacy.

Personal Branding Skills You Need To Succeed In Business

Importance of Personal Branding

Unless you want the whole world to think anything about you, then you should brand yourself. At different times, people will google your name to try to find out more about you; your personal brand should be there to tell them about you.

Personal branding can help you land gigs if you are a freelancer as it builds your credibility and trust. Most importantly when going for interviews or applying for jobs online; recruiters are most probably going to search you on the web. You would want them to see things that will make you seem right for the position. Branding yourself will do this and more for you.

Your personal brand can help you in selling your business to people. When people understand who you are and what you do, and know that it solves their problem, they will not waste time in connecting with you. Building your brand gives you clarity and makes it easier for people to understand who you are.

Personal Branding Skills

If you really want to brand yourself, there are some necessary skills you need to master. These skills will help you at building a good brand.

Below are the major personal branding skills required to succeed in business.

1. Effective communication:

If you cannot communicate to people what your brand is, why have a brand? The very first skill you need to master is communication. Your communication will show in how you present your brand. It will show when you upload posts on social media. It will also show when you market your brand.

You need to know the right words to use to describe yourself. You need to know how to respond to people online and offline.

Listening is one part of effective communication. If you listen to people, you will understand what they want and how to communicate their needs to them. Listening is important in a brand as you will know what people want and how to respond to their wants and need.

When next you reply to a comment, be sure to know what it is you are communicating as it says volumes of your brand.

2. Leadership skill:

Your brand should show that you are quite knowledgeable in what you do and that is the quality of a good leader. It means you have authority in your field of expertise and people will like to listen to you. A leader should know what he does and how to do it.

Being a good leader means being ready to do the extra and this is important for a good branding. When people meet you, they should notice this. A good leader influences other people to accomplish goals by taking up more responsibility that he can handle. He goes the extra mile to complete a project where others would have naturally stopped.

People always need to be led by someone for tasks to be done. If you present yourself as a leader in your field then you will attract more clients and close more deals.

Read more: Top Negotiation Skills you Need to Succeed in Business

3. Collaboration:

If you don’t know how to work with people then you will automatically fail at what you do. The truth is we need each other. No matter how independent you want to be, you need people and people need you.

It is important you learn how to reach agreements with people; how to work with others to accomplish a goal. Collaboration means doing your own part to accomplish a task. You need to master this for a good brand.

4. Work ethics:

A strong work ethic is undeniably important in personal branding. Are you the type of person who can’t wait for work to be over before you head out the office? Do you volunteer for extra responsibilities at work? Do you keep all the rules at work?

The best place to market your personal brand is where you work. This will help build professional references for you. A strong reference can go a long way in helping a client make the right choice about you.

Steps to Personal Branding

If you are ready to start building your brand, then these are steps you can follow to build a good personal brand.

1. Image:

The first step is setting your image. This includes have a professional picture on all your social platforms.  Let your brand tell the story you want people to know about you. Make sure to make it short and targeted at what you do.

As you gain more experiences, regularly update your profile on all your social media accounts. Also update and control what information google has about you.

2. Performance:

Your performance is what information you regularly post online. What do you talk about? Do they reflect your personal brand?

If you can make your posts about one thing, it will be possible for people to understand you and what you stand for.

Try to avoid scandalous posts and keep your profile clear and precise so that at a first glance, someone can recognize what you do.

3. Exposure:

How many people know your personal brand? After having a good online and offline presence, you need to market and expose your brand.

Let people know who you are and what you stand for. The best way to do this will be to use paid adverts or hire brand influencers. Although you need to make sure your brand is in order before doing this.


Personal branding can pave way for a good business image. It will help you stand out in what you do from the crowd. Personal branding will also help you connect to prospective clients.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your small and medium business.

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