How to Use LinkedIn to Grow Your Business

Are you looking for LinkedIn tips you could use to grow your business? With over 650 million users, LinkedIn is one of the most powerful social media platforms businesses and individuals can use to create a connection with other businesses and potential customers/clients.

If you are not using LinkedIn for your business, then you are losing out to your competitors who are using the platform to promote their business. With LinkedIn, you can build a larger community around your brand, create awareness and position your business for growth if you are good with LinkedIn marketing.

Why Is LinkedIn Marketing So Important?

  • Unarguable, LinkedIn is the best social media platform for business-to-business marketers to advertise on.
  • Business owners and top agencies from around the world are on the platform.
  • LinkedIn has powerful features businesses can use to grow their brand organically.

How to Use LinkedIn to Grow Your Business

So, if you don’t know how to market your business using LinkedIn, here are some powerful LinkedIn marketing strategies you can use to grow your business.

  1. Create a LinkedIn Company Profile

This is obviously the first step to showing up on LinkedIn as a business. This is the heart and soul of your online presence.

People on LinkedIn are more likely to buy from brands with an official business profile. Aside from that, a personal profile doesn’t have the same marketing features as a company profile, making it less effective to be used for marketing.

After creating your company profile, the next is optimization. Just like with any other social media platform, you will need to tell your target audience what your business is about and how your business can help them.

Make sure to use keywords that are relevant and related to your business. Keywords your target audience are likely to type when searching for your products or services. This will help boost your visibility.

You can fascinatingly share your brand’s story to convert visitors into followers. You can do this in the ‘About’ section. You may need to look at the profiles of your competitors and see how you can imitate and make yours look better.

If your business has received any awards or recognitions in the past, mention them. You have worked with well-known clients, list them.

A well-designed profile photo and cover photo will set a good tone for your business and are more likely to get you engaged followers. Make sure your profile is 100% complete. It will help optimize your page for search.

Not forgetting, a link to your company website or landing page and business location.

  1. Content is King

Having an attractive and captivating company profile isn’t enough. You will have to spice it up with great content regularly. The more content you post, the more likely you are to reach your target audience and drive them to your profile.

Your content must be of great value to your readers. Your focus should be on quality and not quantity. You are either entertaining, educating, or selling with your content. Make sure you create a balance with your content. Never post too much of any of these types of content.

Also, always include images in your posts. Like other social platforms, LinkedIn algorithm tends to favor posts with images or videos. Using images and videos is also one good way to capture users’ attention.

Don’t forget to include hashtags on your posts. Using hashtags on your posts is also a marketing strategy, as people tend to use hashtags to look for specific information on LinkedIn. Hashtags help you to reach a wider audience who are following the tags or searching for information using tags.

You can either mix them up into your posts or add them at the bottom end of your posts. Five to seven hashtags are great. And they should be related to the post and your business.

For posting frequency, you can stick to either one post a day or three posts per week. Brands that post regularly see double the engagement with their content. Go with whatever suits you. But make sure you are consistent.

  1. Promote Your Content

With LinkedIn, you can boost the reach of your content by promoting them. When you promote your posts, you push your content into individuals’ LinkedIn feed. This is one way to connect with people who don’t know about your business but might be interested.

With as little as $10, your content can reach a large number of people.

To get the most benefit from your promoted content, use the targeting features like location, interests, skills, and job titles. This way your content is only shown to the people you have specified.

When your sponsored posts receive comments, make sure to respond to them. This helps to boost engagement and encourage dialogue.

  1. Create a LinkedIn Group

This is one way to position your brand as a thought leader in your industry. With your LinkedIn group, you can build a LinkedIn community of people passionate about your brand, create more brand awareness with your content, and as well grow your email list.

Also read: Personal Branding Skills You Need To Succeed in Business

One advantage of having a LinkedIn group is that you already have a group of people waiting to read your content. A lot of top companies have their individual LinkedIn group because they know the many benefits of having one.

  1. Engage with Follower’s Post

This is a very smart way to expose your brand and build a strong bond with your followers. People tend to love brands that engage with their posts once in a while. Don’t feel too big to spark up a conversation with any of your followers when they post something nice.

One comment in a trending conversation can increase the exposure of your business and drive leads to your profile and website.

Using LinkedIn Marketing for Your Business

Understand that LinkedIn marketing is a long-term game. So, position these marketing strategies for the long-term.

LinkedIn for sure is the best social network for business-to-business marketing. Your business needs to be there to take advantage of the various opportunities to grow.

Hopefully, these tips shared will help you and your team come up with a plan to grow your SME with LinkedIn. You can as well hire a social media handler to manage your company profile and do all these if you are a busy person and can’t handle the tasks.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your small and medium business.

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