How to Build a Massive Following on TikTok

Are you new to TikTok and you are looking for how to build a massive following on the platform? If yes, then you are in the right place. TikTok is one of the newest trending social media platforms right now. And it is no more news that a lot of people are getting TikTok famous, and are getting paid for catching fun.

What is TikTok?

TikTok is a social media platform where you can create short and engaging videos to entertain TikTok audiences. With over 750 million active users, it is no doubt that TikTok is growing very fast.

TikTok got its big breakthrough in 2020 during the global pandemic. As people were advised to stay indoors, everyone was looking for online platforms where they could get entertained, and TikTok managed to get the attention of many.

And till date, the platform is still trending and getting a lot of attention, and it doesn’t look like it is dying down soon. Teens and grandmothers are on TikTok making entertaining videos. Businesses are also using it to reach out to their customers and potential customers.

Building followers on TikTok takes time and effort. Don’t be fooled by those marketers who offer you TikTok followers for a fee. In this blog post, we are going to show you 5 ways to build a massive following on TikTok that don’t involve buying followers or following a bunch of accounts.

How to Build a Massive Following on TikTok

  1. Get Clear on Your Target Audience

The first thing you must do to be able to grow a massive following on TikTok is to get clear on who your content will be targeting. You can’t create a weight loss video today and create a makeup guide video the next day. No, you can’t grow your account with active followers that way.

If you start creating videos for the sake of gaining followers because that is the kind of videos they want, you will end up having millions of followers who will not be engaging with your content. This is because the type of content that works for some might not resonate with others.

You can’t just be uploading random content and expect people to follow you. You must pick a niche and be known as a content creator in that niche. Brands only pay influencers who are creating content for a specific audience.

  1. Create and Optimize Your Profile

Once you have decided on your target audience, the next thing is to sign up on TikTok and optimize your account. Make sure you fill in every detail that is needed. Be smart about your username because it is one of the ways users can find your account on TikTok.

Your username should be related to the kind of content you will be creating on the platform. If your account will be about travel, lifestyle, or cooking, let your username be related to it. Also, your username must be simple and easy to remember.

Include a good profile picture (of you smiling) as well as a nice bio that tells people about you and what your account is about.

Most times, before people follow an account on any social media platform, they first visit the account to check if it is worth following. It is your job to make sure your account is worth following by optimizing your profile.

  1. Create Quality Content

After optimizing your account, the next is to start creating content that resonates with your target audience. It is your content that will help you attract the right followers for your account.

Your goal towards creating content shouldn’t be about getting thousands of followers. It should be about attracting the kind of followers that will like your content. So, your content should be educative and entertaining to make a real connection.

Lightning is key to producing good videos. So, you may need to invest in getting a ring light if you don’t have one. A smartphone with good camera quality is also needed.

Also, make sure your videos are fun to watch. And have it at the back of your mind that it is your personality that makes people follow you. So, whatever type of content you want to be sharing, inject a unique personality to it to stand out from others in the same niche as you.

Not forgetting, include targeted keywords in your captions. Have it at the back of your mind that people do search for videos by typing certain keywords. If you want users to easily find your videos, you will need to include keywords that they may type on the search bar in your captions.

  1. Collaborate with Other Account

Collaboration is one way to grow your followers fast. You can build a massive following on TikTok by collaborating with top content creators in the same niche as you.

These top content creators already have large numbers of followers engaging with their content. By collaborating with them, you will be exposing your brand to their audience. This will bring new faces to your account and give you hundreds if not thousands of followers.

You just need to hit them up and request a collaboration. Collaboration simply means to creating a video content together. Now, not all of them will agree with you as they have nothing to gain from you at the early stage of your account. But some will say yes to your request.

Good collaborations can raise your account from 5 followers to thousands of followers within a month if done correctly. So, make sure you take your time to plan this strategy.

  1. Use Trending Songs on Your Videos

TikTok is all about trends, and you can quickly build a massive following by jumping on trends. TikTok tends to promote videos using trending songs. So, if it is possible to use a trending song in any of your video content, do it to enjoy free promotion on TikTok and be discovered by people following the trending song.

How do you know trending songs? Simply use one of the recommended songs suggested to you by TikTok. By using trending songs on your videos, you can quickly grow your account pretty fast.

Although, something is trending doesn’t mean you must participate. Make sure the trend is in line with the kind of message you pass with your account.


It takes creativity to build a large following on TikTok and stand out. But with consistency, patience and hard work, you can become the next big influencer in your niche.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your small and medium business.

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