How to Promote a Startup Company (Most Converting Methods)

Are you looking for the best methods to promote a startup company? Here this… Startups face a lot of challenges at the early stage of their business. Having good products is not enough. Your products must be known in the market where you serve. And the only way to achieve this is through promotion.

Promotion is how any startup can gain attention in the marketplace. Running a business without promotion is like winking at a girl in the dark. No business can survive just by being in existence.

And with the way every startup is seeking attention in the marketplace, founders need to become creative when it comes to promoting their business. To keep up with the competition, you must always be looking out for better ways to promote your business.

How to Promote a Startup Company

Here are some tips on how to promote a startup company for success:

  1. Create a Website

A website is a must-have for every startup. It is one way to build an online presence. Your startup needs to have a website that contains every information your target audience needs to know about your business.

Your website must be SEO-friendly, responsive to all devices, and look professional. Your website should also have a blog. With a blog, you get to post content that is engaging, educative, and entertaining to your audience.

Blogging is a powerful marketing tool. By updating your blog with fresh content, you get to keep your readers coming back to your site, which helps to build a strong bond and makes it easier to convert them to customers or clients. You can also make huge amount of money blogging.

  1. Run a Contest

Do you know how to run a contest? Running a contest is one of the ways startups can create awareness in the marketplace and promote their business to their target audience. A contest is good when a startup is launching a new product.

When running a contest, know your goals. Work with an expert with experience in running contests for businesses. If done correctly, it can have a great positive impact on your business, and can even generate sales for your business.

Your contest must be planned well so that more people can enter the contest and your goals can be achieved.

  1. Social Media Marketing

Social media play a big role these days when it comes to promoting a startup. It is one of the best marketing tools for startups when used correctly. Millions of people log into their various social media accounts and spend hours consuming content.

You can leverage social media platforms (though not all) to create good content that your target audience will find interesting and want more of. Using social media, you will be able to connect with your target audience, engage with them and create awareness for your brand.

You will need to sit down and decide which social media platforms you will be using for the promotion of your startup because different social media platforms works with different segments of people.

It will be a wasted effort going with TikTok if your goal is to find potential clients for your online payment fintech. Aside from that, each platform allows users to run paid ads that help expand their reach. You can also take advantage of that.

  1. Get Featured in Major Publication

As a startup with little funds for big marketing, getting featured in major publications can help get your startup name in the face of many.

There are two ways to achieve this. You can either pay your way into it or build a relationship with the editors, pitch your story to them and request to be interviewed or featured in their next coming publication.

If done well, it can help you get noticed by potential investors, drive traffic to your site for more people to know about your business, and even generate sales for your business.

Many startups have used this promotion strategy to come to the limelight. And many are still using this strategy.

  1. Networking Events

This gives you access to so many opportunities. Networking events can never be underrated. As a founder, you should leverage networking events to tell people about your startup. It is a free way to promote your business.

You also get to meet other business owners and get to see how collaborating with them can help your business. A strategic partnership is also another way to help your brand gain visibility in the marketplace.

  1. Outdoor Promotion

Outdoor promotions like billboard ads, newspaper ads, and flyers are also other ways to promote your startup. Paying for billboard ads may sound expensive. But if you can pay for a billboard ad in a strategic location with huge traffic of passersby, your message will be seen by many.

Hiring a team of dancers who will dress in T-shirts with your brand name on them and moving through streets in groups and sharing your flyers is also another way to create awareness of your company and promote it for business transactions.

This will command massive attention as everyone will be trying to look to see what the gathering is all about.

  1. Make Use of Video Marketing

Videos are very popular with today’s consumers and they gather engagement more than any form of content. If you are looking to gain massive attention while encouraging people to patronize your business, then video marketing is what you should be considering.

This kind of promotion has worked for dozens of startup companies in the past and it can work for you too.

There are many ways you can use video marketing to promote your business. You can create a marketing video and run ads on YouTube. YouTube is one of the most widely used video platforms in the world. You can run a video ad on YouTube targeting your audience and get massive views and traffic to your website or landing page.

Running Facebook ads with your marketing video is also a good way to reach a wider audience. With as little as $10, your video can reach a thousand of your target audience.

The video must not be very long. A less than 3 minutes video that passes the message you want your target audience to receive is ideal. A marketing agency can help cook up a storyline for the video.


In today’s highly competitive world, promoting a startup can be very challenging. It is therefore wise to take advantage of any marketing strategy to promote your business to your target audience.

There is an abundance of efficient and inexpensive ways to promote your startup company. Try as many as you can and stick with what works best for your startup company.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your small and medium business.

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